1st Choice Products 🍁

1st Choice Products 🍁

Developed by nutrition experts, 1st Choice caters to the specific dietary needs of your pet, based on their overall health and stage of life. Every 1st Choice formula uses top-quality ingredients, with no meat by-products.

Through ongoing research and development, 1st Choice is able to provide dogs and cats with the ultimate in nutritional value. Their dedicated team of veterinarians, agronomists and biologists work tirelessly to develop formulas that are both nutritious and delicious. Made from superior-quality ingredients, 1st Choice is the only source of daily nutrition developed to enhance every stage of your pet’s life. Their products for cats and dogs are corn, wheat and soy-free and incorporate the findings of the latest scientific breakthroughs to promote health and vitality.

All of the 1st Choice products are proudly manufactured right here in Canada by a family-owned company established since 1969.
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New Look! 44% Off
Regular price $10.00 CAD
Sale price $10.00 CAD
Regular price $17.99 CAD
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ZuPreem Pure Fun Bird Food for Small Birds is a premium blend of seeds, FruitBlend Flavor Smart Pellets, vegetables, and fruit to help excite and enrich your pet bird's eating experience. This blen...
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Regular price $13.00 CAD
Sale price $13.00 CAD
Regular price $16.99 CAD
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This construction features a 2" bagel design with zinc-free hardware and high-quality qood bobbins. It also includes plastic beads, natural hemp rope, and braided seagrass, making it a suitable opt...
18% Off
Regular price $18.00 CAD
Sale price $18.00 CAD
Regular price $21.99 CAD
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Here's a great toy for the smaller bird that likes to rattle the spoons and chew on some plastic chain. Made with plastic bowl, stainless steel spoons, plastic chain and safe nickel plated chain. T...
Regular price from $25.99 CAD
Sale price from $25.99 CAD
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This formula is perfect for toy and small breed ADULT dogs! It provides a targeted energy intake to boost vitality and helps keep extra weight off. We also chose chicken because it is highly digest...
Regular price from $33.99 CAD
Sale price from $33.99 CAD
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Our 1stΒ Choice HYPOALLERGENIC formula is designed to ease digestion for cats with sensitive stomachs. Made with selected, finely-dosed nutrients, this delicious duck formula is completely grain-fre...
Regular price $71.99 CAD
Sale price $71.99 CAD
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Try the 1st Choice - Healthy Skin and Coat wet formula! Offering a mixed Β«wet and dryΒ» nutrition, is the best way to feed your cat. It gives him all the complete nutriments of dry food while adding...
Regular price from $38.25 CAD
Sale price from $38.25 CAD
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Our fish-based grain-free DERMA formula, with fresh salmon as 1st ingredient, is ideal for cats with hypersensitive or reactive skin. Purebred cats, for whom healthy skin and shiny coats are import...
Regular price from $31.99 CAD
Sale price from $31.99 CAD
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The grain-free DERMA formula is designed to take care of dogs with reactive or hypersensitive skin. Specially formulated with ingredients known to reduce skin inflammation, irritation and itching, ...
Regular price $56.99 CAD
Sale price $56.99 CAD
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Our 1st Choice - Mature or Less Active wet formula is the perfect choice for your pampered senior feline friend! As cats grow older, they sometime drink less water. Combining this wet formula along...
Regular price from $39.99 CAD
Sale price from $39.99 CAD
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Ingredients Chicken, chicken meal, rice, pea protein, chicken fat naturally preserved with mixed tocopherols, beet pulp, brown rice, pearled barley, oat groats, dried egg product, natural flavor, ...
Regular price $85.99 CAD
Sale price $85.99 CAD
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Our team of animal nutrition experts has created a formula that meets the unique energy needs of overweight medium and large breed adult dogs. This 1st Choice Weight Control formula skillfully comb...
Regular price from $26.99 CAD
Sale price from $26.99 CAD
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Our 1stΒ Choice Sensitive Skin & Coat formula for adult dogs of all breeds promotes a strong and healthy coat in dogs who are prone to skin problems, especially during the change of seasons. Ing...
Regular price from $37.99 CAD
Sale price from $37.99 CAD
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1st Choice OPTIMAL GROWTH - KITTEN formula offers advanced nutrition easing the weaning process during which the kitten gradually replaces breast milk with dry food. The mini-kibbles are perfectly ...
Regular price from $31.99 CAD
Sale price from $31.99 CAD
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Duck HYPOALLERGENIC formula has been designed to meet the needs of adult dogs suffering from food allergies, intolerances, or need to avoid grains. To obtain a formula that is gentle on the stomach...
Regular price from $43.99 CAD
Sale price from $43.99 CAD
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Our 1stΒ Choice Sterilized formula is designed for neutered cats. Since they use 20 to 30% less energy than non neutered cats, this formula can be fed to your cat at all times. It contains a high le...
Regular price $71.99 CAD
Sale price $71.99 CAD
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Our 1st Choice - Healthy Start wet formula is the ideal complement to dry food for your kitten. This chicken pΓ’tΓ© recipe is easy to digest and brings an appreciated variety to the menu! Kittens lov...
Regular price $28.49 CAD
Sale price $28.49 CAD
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The Weight Control formula has been specifically created to meet the nutritional needs of toy and small breed overweight dogs. It skillfully combines ingredients known to promote fat mobilization a...
Regular price from $33.99 CAD
Sale price from $33.99 CAD
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Ingredients Fresh chicken, chicken meal, brown rice, barley, pea starch, menhaden fish meal, chicken fat preserved with mixed tocopherols, potato protein, suncured alfalfa meal, dried citrus pulp, ...
Regular price $82.99 CAD
Sale price $82.99 CAD
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This formula has been created to appeal to medium and large breed SENIOR dogs and meet their specific needs. The tasty chicken kibbles are designed to be thinner to accommodate the reduced chewing ...
Regular price $67.99 CAD
Sale price $67.99 CAD
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The 1st Choice - Mature or Less Active wet formula is the perfect choice for your pampered senior feline friend! As cats grow older, they sometime drink less water. Combining this pΓ’tΓ© formula alon...
Regular price from $41.99 CAD
Sale price from $41.99 CAD
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Our 1stΒ Choice Mature - Less Active formula is the perfect choice for your pampered senior feline friend. Enriched with glucosamine and chondroitin to promote joint health. Special nutrients and an...
Regular price $71.99 CAD
Sale price $71.99 CAD
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Completely chicken and grain free, this duck pΓ’tΓ© is simply delicious. By combining this wet food with our 1st Choice - Hypoallergenic dry version, you provide your cat all the benefits of both typ...
Regular price $71.99 CAD
Sale price $71.99 CAD
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Pamper your cat with this 1st Choice - Sterilized wet formula! No doubt you will get purring thanks for this tasty chicken pΓ’tΓ© delight! This formula contains antioxidants for a global immune syste...
Regular price $71.99 CAD
Sale price $71.99 CAD
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The wet version of our 1st Choice - Indoor Vitality formula is a great complementary addition to dry food. This delicious chicken pΓ’tΓ© contributes to the cat’s hydration and helps control hairballs...
Regular price from $39.99 CAD
Sale price from $39.99 CAD
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Our 1stΒ Choice Finicky formula is our normal activity cat food specifically designed to satisfy the taste demands of all adult cats. It’s our best tasting cat food that we have ever made. Feeding ...
Regular price from $43.99 CAD
Sale price from $43.99 CAD
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Our 1stΒ Choice Weight Control formula is specifically designed for cats that have a tendency to gain weight and also for spayed or neutered cats. A calorie-reduced formula to promote an ideal silho...
Regular price from $42.99 CAD
Sale price from $42.99 CAD
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Our 1stΒ Choice Healthy Skin & Coat formula is designed specifically to enhance skin condition in all seasons and to produce a soft, shiny coat in both our long-and short-haired cats. Fish and f...
Regular price from $32.99 CAD
Sale price from $32.99 CAD
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Our 1stΒ Choice Urinary Health was specially formulated to help prevent the formation of bladder stones through its low magnesium, calcium, and phosphorus content and its mildly acidic pH. It also h...
Regular price from $16.25 CAD
Sale price from $16.25 CAD
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Our 1stΒ Choice Healthy Start formula is the best possible initiation to dry food after their weaning period. A calcium-rich formula to build strong bones, fatty acids for optimal development of vit...
Regular price from $22.50 CAD
Sale price from $22.50 CAD
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This formula was designed to meet the specific needs of toy and small breed SENIOR dogs. In addition to providing all the essential nutrients, we have added glucosamine and chondroitin to take care...
Regular price $89.99 CAD
Sale price $89.99 CAD
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This SKIN AND COAT formula with lamb and fish was designed to meet the specific needs of SENIOR dogs of all breeds. We have added glucosamine and chondroitin to protect the cartilage and sensitive ...
Shipping & Product FAQ's
Frequently Asked Questions

Shipping & Product FAQ's

Do you ship products?

YES! We ship and pack all orders in house & use recycled packing materials!

Shipping costs will apply and are calculated at checkout based on the total weight of your order.

We do not add extra fees to our shipping and the rates are purely cost recovery. You pay what we pay.

How long will it take to get my order?

Most shipping to Ontario or Quebec takes 2 - 3 business days once the order has been processed and packed.

Orders for in stock items are packed same day! Deliveries are picked up Monday - Friday mornings by our couriers.

To see our detailed detailed breakdown of delivery times by location please refer to our Shipping Policy Timetable.

What is a Pre-Order / Special Order?

Pre-Order: This item is coming soon! Pre-ordering reserves your spot so you’ll receive it as soon as it’s in stock.

Special Order: This item isn’t part of our regular inventory and is ordered just for you after purchase. Delivery times vary and depend on supplier availability.

Do you ship live birds?

Yes, we can ship birds seasonally. Typically May 15th - October 30th.

**We will NOT ship birds outside of Canada.**

Weather that day will be factored in as we will not ship birds if the temperature exceeds 25C at any point during travel.

Shipping costs start at $350 via WestJet. Shipping costs are subject to change, and all shipping is at the discretion of Exotic Wings and Pet Things Inc.

I have another question.

Check out our full FAQ's we have a very extensive selection of FAQ's at categories to hopefully answer any question you have!

View all FAQ's.