We're in 1932. Great-grandfather Prudent Versele leads a small family company with only a garden restaurant and a grocery shop. It doesn’t take long before he sees the potential. His dream is to produce quality-compound fodder and launch it on the market. Very soon, he makes it happen.

The fodder of Versele gains popularity. Only five years later, he could hardly meet the enormous demand. That is when he decided to build his first fodder plant in the Belgian city of Deinze.

His success quickly grew in the following years. The factory continued to expand, becoming one of the most modern and efficient in its time.