Developed by nutrition experts, 1st Choice caters to the specific dietary needs of your pet, based on their overall health and stage of life. Every 1st Choice formula uses top-quality ingredients, with no meat by-products.

Through ongoing research and development, 1st Choice is able to provide dogs and cats with the ultimate in nutritional value. Their dedicated team of veterinarians, agronomists and biologists work tirelessly to develop formulas that are both nutritious and delicious. Made from superior-quality ingredients, 1st Choice is the only source of daily nutrition developed to enhance every stage of your pet’s life. Their products for cats and dogs are corn, wheat and soy-free and incorporate the findings of the latest scientific breakthroughs to promote health and vitality.

All of the 1st Choice products are proudly manufactured right here in Canada by a family-owned company established since 1969.